A recent Brandweek.com article says that millennial women, in their 20s and 30s, are shopping at the supermarket less frequently yet spend more each trip compared to baby boomers.A recent study also showed that millennials use less coupons and circulars when shopping. Since millennial usually do not have a budget, they are more prone to impulse buying.
"Millennials also value characteristics, such as a store’s “value proposition, location, user-friendly layout and variety” when it comes to deciding where they’ll shop," the article states.
Marketing and PR practitioners are having to deal with the dilemma that millennials do not respond to advertisements the same way baby boomers do. It's going to be our job to figure out what marketing strategies work on our generation and how we can translate those strategies to a mass audience.
2 comments:
Being part of the "Milennial's," I think we would use coupons and discounts if there were more available in the communication mediums we use. Personally, I know my mom cuts out coupons every Sunday from the Sunday paper. Hopefully we can figure out a way to target our generation because saving money and grocery shopping less is a beautiful thing my friend!
The millennial generation is the first generation to be brought up using computers and other techy gadgets.
As a result we are probably the most time-efficient age group. We are constantly searching for the fastest way to get something done whether it is online or in the grocery store. After all, isn't time efficiency the reason and byproduct of techonology? When we grocery shop, we get in and buy our groceries, probably using the self-check out to avoid lines, and get out. We probably also don't return until we absolutely have to.
We tend to do everything as fast as we can, which nixes the time spent searching for deals and coupons for bananas.
As for our preference for user-friendly layouts and what not: of course! Again, whatever directs us the fastest to what we need is the millennial generation's ally.
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