A recent Brandweek.com article says that millennial women, in their 20s and 30s, are shopping at the supermarket less frequently yet spend more each trip compared to baby boomers.A recent study also showed that millennials use less coupons and circulars when shopping. Since millennial usually do not have a budget, they are more prone to impulse buying.
"Millennials also value characteristics, such as a store’s “value proposition, location, user-friendly layout and variety” when it comes to deciding where they’ll shop," the article states.
Marketing and PR practitioners are having to deal with the dilemma that millennials do not respond to advertisements the same way baby boomers do. It's going to be our job to figure out what marketing strategies work on our generation and how we can translate those strategies to a mass audience.
