Frito Lay began their nationwide campaign by showing the public how they create new flavors for their all natural ingredient chips. The demonstrations take place in a recreated Flavor Kitchen based off of the Plano, Texas center.
The event runs April 11 through 15 and will be broadcast live on the billboard in New York City and Facebook.
Here are some ways that consumers can be involved:
- Culinary Web Series
- Zynga FarmVille Integration
- Quick-Response (QR) codes
- On-Package Bar Codes
No comments:
Post a Comment