Tweet your way to an internship

Startups are now asking potential interns to apply via social media in lieu of a formal cover letter. The story from Mashable stated that by using social media, you can easily find the creative ones in the bunch. Many of the startups using the new process are letting the potential interns choose which way they want to express themselves, as long as they link back to the application. I think this is a great way for startups, and really any company who is using, or wants to begin using social media as a part of their business. Anybody can say they are good at social media, or call themselves the annoying "social media guru," but until you actually see them at work, it would be hard to tell who is better than the others. It is also a good way for employers to seek out someone who already speaks in their voice,which would make for an easy transition.
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