Komen targets Latinas

Susan G. Komen for the Cure has spent $2 to $3 million securing Bromley Communications for its first ever Latina-based campaign this year. Although the company has always reached out to the Latino community through local affiliates, and have donated more than $76 million in grants for this community, this will be their first national campaign targeted to this demographic. Komen is hoping this campaign will help unite the Latino community and the breast cancer community. Bromley will be using public service campaigns and media relations to encourage this population to begin engaging in the Susan G. Komen activities and events. http://www.prweekus.com/bromley-tapped-for-komens-first-national-latina-marketing-initiative/article/200091/