Stations across the board are struggling to keep ratings up as the years pass. 26-year-old VH1 decided to revap the network with the new target audience being females age 25-35. They hired research firm Sterling Brands and embarked on a six-month "listening tour," holding focus groups and casual conversations with more than 1,000 people in several cities about what they wanted to see on channel.
They are introducing a trio of reality shows on Sunday and kicked off with "Mob Wives." The show follows several women who were born into, or married into, reputed Mafia families. VH1 also plans to introduce a morning talk show about pop culture, and a comedy series from the production company of singer and actress Queen Latifah. The president of Viacom's MTV Networks Music & Logo Group, Van Toffler, said that males primarily take the point of view of comedy on television, so through these shows they are trying to reach out to the female voice.
"VH1 is in a continual state of reinvention, and part of choosing not to grow old with your audience is realizing when you have dined out on certain formats too long," said Mr. Toffler.
http://online.wsj.com/article/SB10001424052748703648304576265413391174674.html
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I actually saw Mob Wives today. I'll probably watch it when it comes on. But that's not saying much because I like trashy tv.
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