Verizon Wireless announced today the launch of a social media campaign aimed at increasing awareness of sexual assault for Sexual Assault Awareness Month.The campaign "Know It Forward" is specifically aimed at college students and young adults.
During the month of April, Verizon Wireless will join colleges and universities across Georgia to educate students about sexual assault on college campuses and encourage them to visit www.KnowItForward.com to find out how to reduce the risk and ways to share the information through their personal social media channels.
"We feel this program provides a real opportunity to reach young people and help educate them on this important issue," said Jeff Mango, president of the Georgia/Alabama Region for Verizon Wireless.
I think this is a good example of using social media for good. It also is a great image move for Verizon.
http://www.investors.com/NewsAndAnalysis/Newsfeed/Article/129217769/201104041217/Verizon-Wireless-Launches-Know-It-Forward-in-Georgia-to-Raise-Awareness-of-Sexual-Assault-Among-Young-Adults.aspx
2 comments:
I think it's a good campaign. It's a topic that will probably always be a problem, unfortunately.
I'm always a fan of big companies doing something philanthropic. It almost makes me like Verizon.
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