*&%@#! and Other Advertising Trends for 2012

Suzanne Vranica explains in an online Wall Street Journal article her predictions for the advertising industry in 2012, including new downloadable apps that will allow viewers of a TV program to have conversations with others watching the same show and that ads will soon include curse words regularly.

The apps that will let viewers of a TV show talk to other viewers during the program will turn TV watching into a virtual community event.

"Apps like Get Glue invite viewers to check-in to a program and have conversations with others watching the same thing," says Daniel Khabie, CEO of Digitaria.

I feel like this trend will catch on and that the makers of Get Glue have found an interesting way to unite TV and newer technology that is steadily gaining popularity, like FaceTime.

Vranica explains that Glenn Cole, CEO of 72 & Sunny, an advertising unit of MDC Partners Inc. was quoted saying that major brands will start to create racier contents for their commercials, disregarding the opinions of more traditional people and demanding the attention and respect of younger audiences.

To me, this trend should catch on to the point of no turning back. Similar to TV shows, I believe that once commercials are allowed to have curse words, the number of companies that are willing to release commercials like that will gradually increase until it is the norm. Cursing is apparent in most popular comedy movies made today, and is used on TV shows for extra laughs, I believe. I think people enjoy it in moderation and would not be offended by seeing foul language on future advertisements.

-Blake Brittain