By Rebecca Seay
A children's advocacy group called Plan has placed a high tech billboard at a popular London bus stop. The billboard has the ability to recognize if the person standing in front of it is a woman or a man. With a 90 percent accurate gender read, the billboard then shows an informational advertisement based on the gender of the person.
Plan's goal is to inform the public of the "plight of women and girls in poor countries around the world." The men's version of the ad is cut down to just statistics rather than a 40 second video that women see. (Does this suggest that men have less patience for women's issues?)
The billboard does not collect any data or store any data, but it still conveys a chilling look into future technologies. Will our advertising turn into what some are comparing to the movie "Minority Report," in which advertisements detect who you are and feed you ads based on your consumer profile?
The article asks if this is an innovative tool in advertising, or just creeping and invasive? I choose the second option.
Read the full article below:
http://whatsnext.blogs.cnn.com/2012/02/22/this-london-advertisement-knows-your-gender/?hpt=hp_bn6
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