Super Bowl Twitter

When I was watching the super bowl on Sunday (about 10% interested in the game and 90% interested in the commercials and halftime show) I noticed a new trend. Almost every single commercial had a hashtag. I had to giggle just a little bit because it was only further proof that social media is officially taking over the world. I mean, not just website usage, but companies are competing for mentions and popularity through tweets. After making note of all these hashtags, I made sure that after the game I checked the stats. And this is what I found in an article from BBC...

"The Super Bowl XLVI set a record for the highest number of tweets sent during a sporting event."

"On average, 10,000 tweets were sent per second during the final three minutes"

Madonna's half-time performance "sparked the second highest rate of tweets during the event, with 10,245 posts published per second"

The article mentions that viewers were encouraged to use hashtags during the event, which might have accounted for the uprise of twitter usage. I guess I'm just waiting for the next big thing next year! Oh what will it be...

Here's the article! http://www.bbc.co.uk/news/world-us-canada-16918780