This clever new product line of Jelly Belly's famous jelly beans was created to be 100% natural; free of artificial colors and flavoring. By teaming up with Snapple, they have opened themselves up to a whole new market of customers who only choose to consume food products which are organic or mostly natural.
They have also created a buzz about the new "Snapple Mix" in the packaging of these jelly beans. A miniature version of a Snapple bottle has been re-created to hold the jelly beans, perfect for on-the-go or snack size bites!
I think this is a great team up by both parties. Each had something to gain from this partnership and seem to be doing so. Their advertising tactics are cute. Not too "in your face", but definitely not subtle. I've seen in the past when their Dr. Pepper flavor was packaged in a miniature "coke" bottle and it seemed to have worked great for them since we are seeing it here again. I say kudos to them for finding something that worked and sticking with it!
http://www.prnewswire.com/news-releases/jelly-belly-snapple-mix-bottles-natural-flavors-in-clever-new-candy-package-139507403.html
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