A marketer's guide to Pinterest

Pinterest is a hip, new and highly addictive social media site. It has been named as the fastest growing social site today. Not only is it for members to pin things that they enjoy, want, need or like, it has now found its uses into the hands of PR and marketing pros and brands, as well.

In the article, Pinterest created a marketer's guide on how to get your brand one that is "pinned" by members. They created a guide that shows all the demographics of the users, which in return, helps PR pros to determine what methods they need to use that will be most appealing to pinners. They even provide statistics and charts that show the growing usage, sign ups and traffic. Other things the marketing guide shows are the companies who are already active on the site, along with lingo to help master the new social platform. It even includes tips and hints on how to make Pinterest work for each brand.

I have no doubt that the social media world is one that will continue to change. PR pros must learn to adapt to new things and stay on top of what is hip and most popular among people. This is just yet another outlet that public relations professionals can begin using to get their brand out among customers.

I think the idea of pinning is great. All they need is one person to "pin" something on the website and it is seen by millions of others. Basically the work is done by the customer. It's just learning the tips and tricks provided by Pinterest already to make your information and visuals searchable and available for Pinterest users to find.

I, myself, am a Pinterest user and every day I find myself searching the site time and time again. It never gets boring because it's always changing. It's growing rapidly, too, and it's something I can see with my own eyes. Everyday when I log into my e-mail, I have numerous e-mails saying that new friends have joined. You can also link Pinterest to your Facebook and Twitter accounts, so even the friends or followers you have on there can see what you have pinned.

I think PR pros definitely need to hop on board with the Pinterest group. It will allow their messages and visuals to spread like wildfire amongst different social media websites.

To see the guide for yourself, visit: http://www.prdaily.com/Main/Articles/10976.aspx