As many know or have seen the Grammy's, including all the festivities surroundiong the event, took place this past Sunday. To no one's surprise, british recording artist, Adele was the "Cinderella story" of the night, sweeping the award show with mutliple wins.
However, the show was overshadowed with the pressing of music icon, Whitney Houston's death just a day prior to the event. With media coverage of every level covering the ordeal, it was hard to escape the Houston frantic. Personally, I heard the sad news through Twitter while at the movies, viewing "The Vow." To see how the majority of the audience entered normally and when the movie ended buzzed of the Whitney Houston story was truly a sight to see.
The power of social media continues to grow and become the leading method in breaking hard news over traditonal media. I found the statistics on news breaking pertaining to Whitney Houston's death, when it broke, and how fast on "Media Culpa," a media and public relations website.
According to "Media Culpa," the news spread on Twitter at the speed of over 1,000 tweets per second.
Additional information was found on "Topsy Labs," a social media blog.
"Topsy Labs" reported new was first broken at 4:15 pm, by a relative of a hotel worker who reportedly found Houston.
"omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad :( "
The first full hour after the news broke saw 2,481,652 tweets and retweets, peaking at 61,227 tweets at 5.23 pm (all times are PST). That is over a thousand tweets a second, not quite as much as during the Superbowl but still a lot.
The most retweeted article after the news broke was from MSNBC, with 13 thousand tweets linking to it. Friends, musicians and celebrities tweeted out their condolences, each of them getting retweeted thousands of times: Rapper Lil Wayne has the record, with over 29,000 retweets as of the time of writing this post. Others who were widely retweeted include: Justin Bieber (15,000), Nicki Minaj (8,739), Katy Perry (8,394), Mariah Carey (6,305) and Christina Aguillera (4,321).
Hundreds of thousands of people mourned her passing away, posting to Twitter links to over 3,000 video recordings of Whitney Houston’s songs.
As more news developes, social will continue to buzz.
For more information:
Media Culpa
http://www.kullin.net/2012/02/whitney-houston-is-dead-twitter-user-beats-media/
Topsy Labs
http://topsylabs.com/2012/02/12/2-5-million-tweets-an-hour-as-news-of-whitney-houstons-death-spreads/
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