Thursday, March 8, 2012
Bank of America is walking into a PR buzz saw
Last year, Bank of America announced plans to charge a monthly fee for debit cards. But the amount of backlash caused them to pull the plan. Bank of America's PR team attempted to salvage the establishment's reputation. Now, word has come out that they're "exploring" different monthly fee options. I feel sorry for their PR team, but I guess that's the nature of the beast. We don't get to make the big decisions, we just have to deal with the repercussions.
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I know that I would choose not to bank with a company if they wanted to charge me a monthly fee for a debit card. Hopefully the PR team can think of a way to get them out of this mess. I think the term "fee" in itself has a negative tone to it, so maybe if they took a different route in announcing the changes they plan on making it would not have had such a negative feedback.
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