Duracell Powers Up Olympic Marketing

Procter & Gamble is working with Duracell to promote its first Olympic marketing promotion for the 2012 Summer Olympics. Duracell wants to use their signature colors and "power" the athletes to receive a medal at the Olympics this summer. They will use different marketing strategies to help promote their batteries and encourage athletes and fans to "Rely on Copper to Go for the Gold."

Duracell has hired several professional athletes to help promote the batteries through social media, fan engagement and events. A picture of an Olympic athlete will be on the Duracell packages with a message that tells you how you can support the athletes. The intention of this program is to promote power to the Duracell brand just like Olympics athletes.

I think Duracell is using great marketing skills to promote something as big as the Olympics because it will attract the United States to the brand and having the athletes stand behind the brand gives it even more power. Reading this got me excited for the Olympics this summer and I hope Duracell can have this power on everyone!