How NOT to handle the media

This article discusses Sara MacIntyre's rude response to reporters at a conference. Sara MacIntyre is the director of communications for British Columbia's Premier, Christy Clark. She attempted to exercise media management at the conference, but failed miserably. Footage was taken from the encounter between MacIntyre and the reporters, who were seeking an interview from Premier Clark.

MacIntyre rejected their request for an interview, however did so very unprofessionally. She was argumentative, arrogant and had attitude from the moment the reporters approached her. She could have handled the media in a respectful manner and still achieved her purpose of preventing the media from asking questions. Instead she not only made herself look bad, but also Premier Clark. Her approach backfired and she gained negative press for both herself and Premier Clark.

The article gives four reasons for why MacIntyre's attempt at media management was unsuccessful. The four reasons include: she forgot who her audience was, she had an attitude, she picked the wrong enemy and her response garnered worse press.

MacIntyre forgot the public was her audience, not the reporters. Her rude behavior would ultimately communicate a negative portrayal of herself and Premier Clark to the audience.

I agree that she also picked the wrong enemy by starting the argument with the reporters. The reporters acted in an appropriate manner and politely exercised their right to ask questions. Therefore, MacIntyre had no reason to act defensive and treat the press with such hostility.

Considering she is the director of communications for British Columbia's Premier, I feel that she communicated very poorly. Given her title and experience, she should have known better. If I was Premier Clark, I would be embarrassed that MacIntyre is representing me.

To read the article and watch the raw video visit http://www.prdaily.com/crisiscommunications/Articles/11149.aspx