John Owen's article in PR Week discusses how the recent success of the Kony 2012 online campaign demonstrates how PR practitioners need to shift their focus away from text and onto visuals when creating campaigns.
The Kony 2012 online campaign is extremely visually dominate, and has attracted more than 84 million Youtube hits!
Further demonstrating his point, Owen's points out how the new Facebook timeline is very visually dominated as well. (And no one can deny the fact that Facebook seems to be the center of culture today.)
What does this mean to us as students nearing the PR professional world? We need to remember the fact that we live in a visual society and tailor our future work and campaigns around this fact.
I do acknowledge that we live in a very visual society; however, as a strong writer, this makes me a tad bit nervous!
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