Starbucks "juicy" typo

At the opening of Starbuck's first Evolution Fresh juice bar in Bellevue,Wash., there was a sign that read "Most fruits and 'vegatables' are fat and cholesterol free." Unfortunately this little typo has been said to have made the premiere an impact for all the wrong reasons. The intent for the whole event was to reveal Starbucks' new product line of fruit smoothies and drinks which was supposed to help the company seem to appear healthier, but it actually only hurt the company by appearing to have been rushed and launched prematurely. Marketing and public relations specialists are hoping this flaw doesn't mean the product itself is flawed. I think this only goes to prove how important it is review all aspects of a new campaign early, because if a company as big as Starbucks can make such a little BIG mistake, it could happen to anyone. In the early stages of promoting a new product, the last thing you want to do is fumble so soon, first impressions last the longest and can set the tone for the whole project.

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