FARMERS' TRANS FAT SOLUTION EFFORTS PRESERVE $700 MILLION MARKET

The U.S. Food and Drug Administration madated that trans fat to appear on product's Nutrition Facts label and companies rushed to comply with the new regualtion by reformulating their products. With a tough economy that we face some might have thought this would affect farmers in a negative light. But this isn't the case, the nation's soybean farmers are reaping the rewards of a long-term strategy that lets the market and consumers be aware of a soybean with healthier oils called low-linolenic soybeans.

Companies now can use this new, healthier soybean oil in their products such as light fry, sauces, rolls and pizza dough. Companies are also testing the new oil for margarine, baked goods and shortenings. This new alternative to a healthier lifestyle has generated a supply of $1.495 billion average annual return over twenty years.