Lifetime Networks has created a casual gaming site for women to play "dress up" called Roiworld.com. According to PR newswire, since its debut Feb.11, there have been 1.3 million unique visitors and 43 million page views, and has registered more than 100,000 new members. This website offers people the chance to engage in user-generated content, social networking and casual virtual world experiences. There are over 1,000 free games offering users a chance to act as fashion designers and make up artists to celebrities. "With Lifetime being the leading entertainment company for women, we knew that casual gaming and specifically 'dress up' fashion games would be an asset to our already comprehensive digital efforts. We are pleased with the positive reaction Roiworld.com has received in just over a month," said Dan Surett, the Executive Vice President of Digital Media and Business Development.
I think it's a really cool concept to give women the chance to play around with fashion and make up virtually with their favorite celebrities. I must say, embarrassed to admit, I checked it out and thought about joining the site. I still might. I think females of all ages could indulge in this and have fun with it. And with those traffic figures, such as 1.3 million visitors, it's obviously doing a good job attracting people.
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