As part of a community outreach service, KFC decided to offer five cities the opportunity to get their potholes filled. The plan consists in filling every pothole and then stamping a message with a non-permanent chalk over it. The message would read the words, "Re-freshed by KFC."
One side of the spectrum considers this as a cool and creative approach to market the KFC brand. It creates buzz and makes the fast-food chain look good in the public's eyes. KFC proudly emphasizes how it can market itself while helping local governments and everyday Americans all over the country.
The other side is not to happy with the publicity stunt stating they should perhaps "fix their menu first." Obviously, KFC isn't one of the healthiest fast-food chains in the nation and this has caused some buzz.
The point is this is a really cool idea that, regardless of how it's percieved, helps cities and their people. I think the idea itself is "refreshing."
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I think its interesting and a unique way to get their name out there. they had to have done research to find out waht bothered people the most in these 5 cities. Id be interested to see what their sales do after they start fixing the holes.
People are just always going to complain about fast food, but honestly, they dont shove it into your your or your kids mouths, you buy it, even when you know its bad for you.
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