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Manentine’s Day, a new holiday on March 14 that is just like Valentine’s Day but celebrates the man in the relationship, was launched several weeks ago and just announced its plans to partner up with SpringLeap to start an online design contest.
The “Manentine’s Day Best in Swag Contest” runs from February 13- March 18 and is aimed at finding a “design that embodies the essence of what it means to love in a manly way.” The contest winner receives10% royalty off all of the product profits, as well as bragging rights. “Best in Swag” is not the first contest to be launched Manentine’s Day, however. There is also a “Why I Love Manentine’s Day” YouTube video contest still going on, which started February 4 and ends March 1.
From the looks of it, Manentine’s Day is off to a pretty strong launch with interactive contests, a witty concept, social media, press releases and branding. Clearly its creators have a strong sense of the important roles that public relations and fresh ideas play in a new business' survival.
I think Manentine’s Day is a great idea and will catch on like wildfire. I mean it’s the 21st century, and everything is—or should be— 50/50 in a relationship. Why not dedicate a day to the men, also? ... Or give them an excuse to celebrate their single-dom with their bros!
Click here for History of Manentine's Day; Click here for Rules of Manentine's Day
8 comments:
Thanks for spreading the word about Springleap.com's 'The Spirit of Manentine's Day' design contest!!
For anyone interested in submitting a design or simply getting involved by voting on submissions, please go to the following link for the full brief on how to submit, when you can start voting and the rules around the contest.
The Brief: http://www.springleap.com/posts/view/the-spirit-of-manentines-day-2-500-in-prizes
I do npt feel like this day is needed. I understand the make up of the day but I still see it as a made up holiday that will not last. To me, even valentine's day is not a holiday that I like very much. I feel as though a couple should feel love from their partner on everyday and not just special occasions. Also, I feel as though some people just like gifts that they may receive which is not the purpose of valentine's day. Similar to how Christmas is not all about gifts. I say that this "holiday" will not last more than five years.
I really like the idea of Manentine's Day! This is the first time I had ever heard of it, and it certainly is a fun idea!
The YouTube campaign for popularity is also a great and fun idea; Old Spice's successful PR campaign shows just how efficient it can be.
This is the first time I've ever heard of this! Very funny, although very fabricated. I definitely feel like it's just another way to try to get consumers to buy more things than they need.
Haha how funny!
I think Valentine's Day is about celebrating your relationship, not to glorify the girl. So I don't think there should be a day dedicated to guys when vday is for both the guy and the girl. I do as much for my guy as he does for me on Valentine's Day.
What's not to love? I may have a biased opinion, but I fully support the idea of Manentine's Day, it sounds like it would make couples switch things up, maybe the girl pays for dinner and a movie? Also, it couldn't hurt to add another holiday to celebrate throughout the year.
-Blake Brittain
That's pretty comical!
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