This is a twist on their promotional strategy during last year's Super Bowl game, in which Papa John's would reward fans with free pizza if the game went into overtime. Last years game did not end up going into overtime, however with minutes remaining in the 4th quarter the two teams were separated by 3 points, and overtime was a definite possibility, and a buzz was generated regarding the chance for free pizza.
This year will involve the opposite end of the spectrum, with the promotion taking place before the game begins rather than when it would end in regulation time like last year. Papa John's is expecting a huge increase in sign-ups for its loyalty rewards program in the days leading up to the big game. Former NFL star Jerome Bettis and current NFL star Peyton Manning are endorsing the promotion, and have both became recent new members of the Papa Loyalty Rewards Program. Both NFL stars explained how they would be crossing their fingers for "heads" to come up on the coin toss along with the rest of the nation.
Company CEO John Schnatter said he is excited for the promotion and the opportunity to provide customers with free pizza as the result of a simple coin-toss.
5 comments:
Man I totally forgot about this when I was watching!! Was it heads??
Yes, it was heads! That makes me wish I'd seen this sooner so I could have gotten free pizza. This was a good promotion that definitely paid off for people.
I forgot about this too! Missed out on a free pizza!
I didn't hear about this! Now I wish I would have heard about it too because I would have definitely signed up. Who doesn't love a free pizza?!
Too bad I didn't catch the coin toss........I was too focused on the commercials and halftime performance to really care about the actual game.
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