PR plays a role on Super Bowl Sunday and beyond

The Super Bowl is obviously not just a football game. It is the biggest social television event of the year. Advertising companies and businesses spend millions of dollars just to be seen on that channel during that game.

The big game is also not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

This is the perfect time for PR professionals to pick apart the Super Bowl from every angle to find the ways to reach the target audience.

Social Media surrounding the Super Bowl is also helpful for advertising products.

Twitter has launched an “Ad Scrimmage” where fans can vote and monitor the talk surrounding Super Bowl ads in the week after the game. Brand Bowl 2012, brought to you by Boston.com, Mullen, and Radian6 will also be taking a closer look at the Twitter activity surrounding ads. And The USA Today Super Bowl Ad Meter involves a Facebook partnership, the real-time Web, and a mobile component, all of this to maximize the social and sharing prospects of the day.

Linda Boff, GE’s global head of digital marketing, says in that story that FC story that Super Bowl success for the company isn’t just about sales, but also chatter. Warschawski’s Goodell proposed that all of the pre-game ad “leaking” was exactly for that purpose.

“Paid advertising is used to generate word-of-mouth and third-party credibility,” she said. That’s where PR steps in.

http://www.mediabistro.com/prnewser/pr-plays-a-role-on-super-bowl-sunday-and-beyond_b33439