NBC's
singing competition is a whisper away from achieving the unthinkable: unseating
11-season Fox juggernaut American Idol from its ratings throne, particularly among the key younger viewers
that networks and their advertisers covet.
So how did the Voice do it?
It recruits contestants, rather than hosting open auditions, but has them
perform for judges whose spinning seats are turned away to avoid the influence
of singers' appearances.
Monday's episode drew 16.3 million viewers, just 13% shy of last week's
Idol average, and matched those Idol episodes among ages 18-49
while beating it among the younger half of that group. A big help: NBC's season
opener Feb. 5 enjoyed a record-setting Super Bowl lead-in, which delivered nearly 38 million viewers to the show.
When I heard the Voice would be on after the Super Bowl, I thought why not tune in to watch it. That was my first episode to ever watch.
But, no one is crying (yet) for Idol, despite declines of nearly 20% this
season and an aging viewership. (The average Idol viewer is 47, up three
years from last season, while The Voice's is 43.)
Though I would be sad to see Idol go, I haven't watched since Simon left. If that shows you were my loyalties lie! The Voice has a younger vibe, younger judges, fresher feel, which could be what the draw to the show is. Every one is always wanting something new.
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4 comments:
I love The Voice so much more than American Idol! I feel like the American Idol torch is burnt out and they need to stop, its getting old.
I agree with Morgan! I'd rather watch The Voice over American Idol any day. As superficial as our country is these days, many people perceive someone a certain way based solely on looks. I love that the judges aren't allowed to look at the singer until after which means their true opinion is being given based on the actual talent and looks are not a factor in it.
I love The Voice!!! The singers are good, and the judges know what they are talking about! I've tried out for American Idol before, and it's a bunch of fake stuff just tyring to boost ratings. My next endeavor will be to give The Voice a try. (If I can't make it the hard way, of course.)
The voice is so much better than American Idol because the singers actually have talent. The show doesn't try to stage horrible singers for publicity.
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