Actor Woody Harrelson decided this week to reach out to fans via social media to promote his new film "Rampart." The actor participated in an AMA (ask me anything) forum on the social news media site Reddit. Harrelson was under the impression that the discussion would be related to "Rampart," and that is all he would talk about or answer questions in regard to.
The questions in the chat quickly turned into a verbal attack on Harrelson's personal life, including inquiries into an alleged one-night stand he supposedly had 10 years ago. This is when the actor became upset and his publicist took over responding for him. His publicist responded to only four out of thousands of questions, leaving users upset and dissatisfied.
The outcome of this particular forum is a PR nightmare. However, these social media tools could also be be very beneficial to celebrity publicity campaigns as long as all parties are fully aware and approve of the topics forums will consist of.
Woody Harrelson's 'Ask Me Anything' on Reddit Proves Disastrous
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1 comment:
It was so funny, and a bit sad, to watch this unfold. I think it just ended up making thousands of people not want to see his new movie.
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