BK Texican Burger Causes Controversy

Advertising Age recently published an article about the controversy that the new BK Texican Burger had stirred in the its ads. The 30 second ad reveals a Mexican luchador and an American cowboy. After the commercial was aired across Europe, Ambassador Jorge Zermeño wrote a letter to Burger King's Spanish operations stating that the ad was offensive to Mexicans and damaging to the country's image. The defamation of the Mexican flag alone is a great offense to not only Mexicans, but the country's law.

BK has been known to put out unusual and controversial commercials. For example, the SpongeBob BK commercial. I think that BK should be more considerate of hurting reputations and watching others they anger through their unique ads. More research should have been put into action when considering the European audience. Burger King spokeswoman said, "it was our intention to promote a product whose culinary origin lies in both the American and Mexican cultures, and was meant to appeal to those who enjoy the flavors and ingredients that each country offers." This is inaccurate in several ways that do not reflect any truth whatsover. WOW...