Twitter to the Rescue!

As if we don’t have enough blog posts on Twitter, here’s another.

This one is commentary on an article I read about how Twitter is saving public relations from PR. Make sense?

The article talks about how so much PR is full of jargon and completely disconnected from the majority of target audiences and how Twitter makes companies human again.

The instantaneous responses from REAL people and NOT automated services are making a huge difference. One prime example of this is with Comcast, who is dealing with countless customer complaints by taking to Twitter to respond to unhappy clients in a quick and personable way.

The article makes note that although Twitter humanizes a company, it’s not necessarily professional. Yet, Twitter is much faster than a press release and like the article says “Twitter is becoming a one-line wire service.”

This instant communication can be a great thing for a company; it’s interacting with satisfied and unsatisfied clients and customers in an exceptionally timely and personal manner without all the professional terminology that gets lost in everyday life. But, it can also be negative with all the bloggers and reporters on Twitter, if an unhappy person takes to Twitter to vent about a disappointing experience the message is out there within seconds to millions of people.

I believe Twitter is a great tool in public relations for many of the same reasons this article pointed out. Especially since with the character limit the answers are most straightforward and less convoluted. The simplicity of it makes it nearly impossible to “spin” anything.