Thursday, April 23, 2009
KIA Soul hamsters meet Apple I-pod
KIA Motors has recently launched a new marketing campaign for their new car, the Soul. It features dancing hamsters rocking out to music playing from their Apple I-pod. The 60-second commercial spot has been created by an independent, Los Angeles based, creative agency David&Goliath and is targeting the Gen-Y consumers. It generates thousands of hits on youtube and Kia already has 5 more commercials planned, each playing a different genre of music. Paid space is extremely expensive these days and I believe the synergy between these two companies will usher in a new generation of advertising and marketing tactics. It seems that promoting just one brand will possibly become a thing of the past.
Subscribe to:
Post Comments (Atom)
2 comments:
I do like how companies are briding together. Kia showed that their cars are compatable with apples iPod. Even though i think this car is really ugly and would never buy it, i througly enjoyed the commercial.
KIA is not the first car company to join forces with IPOD in advertising, Volkswagen Rabbit advertised years ago about having the capability to plug in your IPOD as well as a guitar. I like the idea of dual advertising and targeting a younger audience. This is a good move for KIA to try and brake out of a mold and into a new generation of car owners.
Post a Comment