At a time when the economy is less than perfect more and more consumers have gone back to coupon clipping. Something that seemed to be a thing of the past has come back with a bang. Companies are no longer offering just discounts but things for free!! A woman from Philadelphia recently appeared on the Today show as the"coupon diva" explaining to Matt Lauer her reasoning behind using coupons. She'd paid just $11 for her weeks groceries from her original total of $72. The question her is whether or not companies are seeing a measurable return from promotions like those offered at HEB "buy this, get this free." It's one thing if shoppers repeatedly purchase the items after receiving them complimentary but another if not. In the PR aspect of a situation like this companies are able to speak in campaigns about how in a time when people are pinching pennies thier company is giving back to its customers. The question also came up of whether or not taking the time to clip coupons is worth it? For young people like us this just seems out of the question between school, work and life,..but for adults raising families and elders who quite frankly have nothing better to do it saves quite a bit.
http://today.msnbc.msn.com/id/26184891/vp/30134139#30134139
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