Go Green!

I found an interesting article about promoting the recycling by the Japanese beverage company, Kagome Inc..

Whenever we drink any beverage with milk carton, we are expected to unfold it and put it to the recycling box. However, even though unfolding milk carton is a simple action, people tend not to do it.
As the Public Relations practitioners at Kagome Inc. were seeing these phenomena and developed ideas of making people "want to" unfold it and participate in the recycling. Then, after having numerous meetings, they came into the conclusion of putting some kinds of characters or cartoons at where people only can see them when they compete to unfold it.

However, there are various types of beverages Kagome Inc. has been producing, so producers got confused to put different cartoons to different packages. Therefore, PR practitioners decided to put the message instead of the cartoon characters.

Therefore, every single time we unfold the milk carton that Kagome Inc. has produced, we will be able to see the message of "Thank you very much for unfolding and recycling this milk carton." That message makes us feel better as if we would participate in recycling and going green.

I found interesting that a little bit unique thought will make our life much interesting and fun to live.

Resource: http://www.kanshin.com/keyword/1969670
　　　　　　　http://www.excite.co.jp/News/bit/E1255616397238.html