User status updates on sites like Twitter and Facebook are becoming the fastest way to spread news to the masses. This real-time search is so new it has many investors frantically searching for that magical formula to turn it into big money. The idea of real-time search is such a lucrative concept because not even traditional media outlets can get their sites updated that quickly. Several companies have tried different business models for real-time search but have yet to be successful at it.
As usual Google is ahead of the rest. Google and Microsoft are both in talks about including twitter updates in their search results. It is a good way to tap into that social market. I can see how including this in the results will help twitter tap into an audience it has not yet been able to reach. I don't see how this will help search engines grow their market much. The article says that search advertising has been one of the best marketing tools available today. How can you improve on that? As of now, the agreements with Google and Microsoft are supposedly not focused on money, but I have my doubts.
http://http://www.nytimes.com/2009/10/25/business/25ping.html?_r=1&ref=business
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