How to pitch a Blogger, or anyone for that matter.

I read a blog post called Your Copy Sucks: How To Pitch a Blogger.

TJ Dietderich tells us a little secret....You have to talk to them like they’re a human being. Who would have thought!?!?!

He goes on to explain that it doesn’t have much to do with the length of your pitch or the “Hi” instead of “Hello” in your salutation. It doesn’t have anything to do with how many bullet points you have and what Cool Blogger Slang you employ.

Here are the examples he gives:

Original Pitch:
I wanted to bring your attention to a touching book called A Very Touching Memoir by An Author. With incredible wit, Author shares her humorous memories of touching stuff happening in an unlikely setting.

I changed that to this:

Hello John, I was looking at this blog post of yours [link] and that makes me think this new book would be your sort of thing. It’s called A Very Touching Memoir by An Author. Here’s some background on it, but if you’d like to learn more, here’s a link.

Pretty simple eh? I thought so too once I read it. So, if you didn't know what it means to make a pitch, to anyone, now you do. It's easy!

Go read the rest of the blog, it isn't long and it clears a lot of thing up.

http://prbreakfastclub.com/2009/10/09/ycs-how-to-pitch-a-blogger/