Many people believe MySpace is dead, dying, being shut out by the growing popularity of other social media like Twitter, Facebook and LinkedIn. However, these critics that voice opinions are no longer users of the site, so how do they really know?
What they should know is that MySpace is in the works to have music videos on social networking sites like Facebook, Bebo, Orkut and hi5. The videos will play through the iLike application in place of going through Google Inc's YouTube.
This step shows that even social networking sites will call on rivals for answers. After all, MySpace is known for specializing in the music area so why not lend its expertise to other thriving sites. It's like buying 250 million ads (according to Brian Cuban, Mass Comm Week speaker, regarding Facebook's population). So, I say smart move MySpace and Facebook.
But this act echoes MySpaces' recent addition of "sync" that updates a users status on Twitter and MySpace simultaneously or one to the other. This allows hyperlinks in MySpace status, a very vital component to Twitter.
MySpace CEO Owen Van Natta is open to the "socialization of content" and its flexibility and willingness to join forces with dominate social networking sites like Twitter and Facebook may help it make a comeback.
Personally, I think MySpace's strategy works. They are using their unique content of music to share with more influential sites. I think Facebook called the experts on this one, but I may be biased because I'm probably the only one with a MySpace page.
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3 comments:
You're not the only one with a MySpace page...I still have one, I just never really use it. I think this most vital use for MySpace is for musicians. It's a great tool for them. I still find myself turning to MySpace to listen to songs sometimes. I think it's a smart move on MySpace's part to team up with facebook. A lot of people do say that MySpace is dying, but when it comes to a place online for musicians to share their work with consumers, there isn't another site at this point that compares. I think MySpace will be around for a while simply because it's such a great tool for musicians.
I think myspace joining up with facebook in this way helps facebook in that music is not an area that facebook has been able to tap into auccesfully. It is definately a mutually agreeable partnership in that I think this will positively help both sites an ever- growing social media culture.I think myspace should eventually focus mainly on the music and the user profiles be secondary. Websites like purevolume.com have done this quite nicely.
I agree. I think MySpace should focus primarily on the music part, instead of the profiles. They are already known as one of the best, if not the best, social media profiling site for musicians to get their names and songs out for people to listen too. Weather people still have a MySpace page or not, people Google music videos, lyrics, etc. and the first webpage that comes up it the artist's MySpace page. MySpace gets so many hits from googling music. I actually don't think it will increase numbers within MySpace to join forces with Facebook. It has tried for a while to make a come back for a profile based, social media site but in my opinion it is stuck in the music industry.
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