Brands are somewhat the new kids on the block when it comes to utilizing Facebook and its "Fan Page" application. 83 of the top 100 brands have now gotten involved in the new method of expanding a brand base, and several more companies are expected to follow. In the social media realm, the strength of the network has always been key. Advertisers have jumped on board to help boost the number of followers of brands on Facebook and use this as a method to keep them in touch with the brands they love.
"These [efforts] are designed to foster word of mouth," says Jeremiah Owyang, a partner with Altimeter Group, which advises companies on social strategies. "Companies cannot traverse the Web quick enough. They need to create these unpaid armies of customers to do this on their behalf."
People have obviously been responsive to the new campaigns when you consider that the Procter & Gamble brand Old-Spice was running an ad for only a week, and successfully increased its 55,000-strong Facebook fan base to nearly 175,000. Of the 15 most popular pages on the site, three belong to corporations: Coca-Cola, Starbucks and Skittles. With results like this, the market for this type of promotion is only going to continue to grow. Now the problem is one that many PR professionals are accustomed to facing: keeping all the fans interested.
Check out the story @http://www.adweek.com/aw/content_display/special-reports/other-reports/e3id3d058ba458918f0ad8e0fa4ed4bb973?pn=2
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