Brands are somewhat the new kids on the block when it comes to utilizing Facebook and its "Fan Page" application. 83 of the top 100 brands have now gotten involved in the new method of expanding a brand base, and several more companies are expected to follow. In the social media realm, the strength of the network has always been key. Advertisers have jumped on board to help boost the number of followers of brands on Facebook and use this as a method to keep them in touch with the brands they love.
"These [efforts] are designed to foster word of mouth," says Jeremiah Owyang, a partner with Altimeter Group, which advises companies on social strategies. "Companies cannot traverse the Web quick enough. They need to create these unpaid armies of customers to do this on their behalf."
People have obviously been responsive to the new campaigns when you consider that the Procter & Gamble brand Old-Spice was running an ad for only a week, and successfully increased its 55,000-strong Facebook fan base to nearly 175,000. Of the 15 most popular pages on the site, three belong to corporations: Coca-Cola, Starbucks and Skittles. With results like this, the market for this type of promotion is only going to continue to grow. Now the problem is one that many PR professionals are accustomed to facing: keeping all the fans interested.
Check out the story @http://www.adweek.com/aw/content_display/special-reports/other-reports/e3id3d058ba458918f0ad8e0fa4ed4bb973?pn=2
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, October 13, 2009
Tuesday, September 22, 2009
Hyundai: Using the Recession to Their Advantage
Hyundai Motor America has not been a threat to other car manufacturers until now. The recession has pushed the South Korean automaker into the competition amongst popular car brands in the United States and Japan. Their sales have significantly increased in the past two years.
In the past, Hyundai has had a reputation as a "second-tiered brand". With people watching their pocketbooks and using the Cash for Clunkers incentive program, the brand appears to be more appealing to the struggling economy. People are beggining to question the extra money that other automakers such as Honda and the Ford Motor Company are asking. Hyundai passed both companies in sales last year and Hyundai fell just short in sales behind Toyato, GM and Volkswagon.
John Krafcik, head of Hyundai Motor America, said, the brand was well placed, “particularly in a recessionlike environment." This is definately the time for the company to flaunt their lower end but lower priced vehicles.
Hyundai is even offering a "luxury sedan", the genesis, that is priced low for "luxury", a term not usually associated with the company. The company is targeting business owners who had to lay off employees and want to project a better budget-friendly company while maintaing their lifestlye.
Also, recession marketing tactics are being used. Offering people who have been layed off a year to return their car and 3-month payment relief are examples that other companies such a Ford briefly borrowed.
This is a right-time and the right-place kind of marketing but it seems to be working ina very positive way for the company. The company appears to even have some lasting power as people are becoming more familar with the brand.
http://www.nytimes.com/2009/09/22/business/global/22hyundai.html?_r=1&ref=business
In the past, Hyundai has had a reputation as a "second-tiered brand". With people watching their pocketbooks and using the Cash for Clunkers incentive program, the brand appears to be more appealing to the struggling economy. People are beggining to question the extra money that other automakers such as Honda and the Ford Motor Company are asking. Hyundai passed both companies in sales last year and Hyundai fell just short in sales behind Toyato, GM and Volkswagon.
John Krafcik, head of Hyundai Motor America, said, the brand was well placed, “particularly in a recessionlike environment." This is definately the time for the company to flaunt their lower end but lower priced vehicles.
Hyundai is even offering a "luxury sedan", the genesis, that is priced low for "luxury", a term not usually associated with the company. The company is targeting business owners who had to lay off employees and want to project a better budget-friendly company while maintaing their lifestlye.
Also, recession marketing tactics are being used. Offering people who have been layed off a year to return their car and 3-month payment relief are examples that other companies such a Ford briefly borrowed.
This is a right-time and the right-place kind of marketing but it seems to be working ina very positive way for the company. The company appears to even have some lasting power as people are becoming more familar with the brand.
http://www.nytimes.com/2009/09/22/business/global/22hyundai.html?_r=1&ref=business
Subscribe to:
Posts (Atom)