A growing trend in consumer shopping is the appearance of imitation products, cheaper items which imitate their more expensive counterparts. One company is taking dramatic steps to stop the counterfeiting of their brand - Kellogg's. Yes, Kellogg's the cereal company.
According to the Daily Mail, Kellogg's will have a limited batch of Corn Flakes hit shelves soon featuring their cursive logo burned on with a special laser. If the test batch is successful, Kellogg's plans to place a number of branded flakes in each box and continue this branding method on to some of their other cereals.
Kellogg's lead technician Helen Lyons had this confusing comment to make on the new approach: "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else." Huh?
My thoughts: People buy cheaper cereal because they want to save money, not because they think Kellogg's makes it. This seems like a very expensive approach to solving this problem.
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1 comment:
I agree. I think Kellogg's is going too far! This seems like such a waste of money. I know that many brands produce products for the generic brands, but that is not why I buy them, I buy them because they are cheap.
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