Quizno's recently launched a campaign advertising their $5 Double Cheesesteak Sub. They are using the Web and social media to get users to engage with their TV ad.
Users can go to QuiznosToaster.com and answer trivia questions that come from the hidden clues on the TV ad. Once users answer questions online, they are qualified for a chance to win prizes.
Quizno's also posted the ad on YouTube and Facebook encouraging users to go to these sites, watch the ad, and pause it to find hidden clues. Quizno's is also tweeting about the contest on Twitter (@QuiznosToaster).
The ad is not only intended to promote Quizono's new product, but to also reinforce the brand's image as "edgy, provocative and humerous."
I think this is a great way for Quizno's to connect with consumers, give them a chance to win prizes, and spread their brand using social media.
3 comments:
I laughed when I saw this commercial, but did not remember hearing anything about going to their web site. I wish I would have. This sounds like a good way to get people to pay more attention to commercials.
I second this. I don't remember anything about a Web site from this commercial. I'll pay more attention next time.
I think it is hilarious and I love the commercial line this company has decided to use. Their brand message is definitely re-solidified with this commercial and the method will most likely pay off. Failure to mention the contest and the web site may have slowed the takeoff, but I am sure knowledge of it will spread quickly.
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