Thursday, April 1, 2010

Disney aims to reach women using Teri Hatcher?

Disney is set to launch a new Web site aimed for women using Desperate Housewives' Teri Hatcher as their face for the site. The new Web site is said to be a "Chick's Guide to Life" which would include articles, blogs, expert advice and a video series starring Teri Hatcher.

“The site will offer a place for women to be entertained, connect with others who face the same daily challenges and become inspired along the way,” stated Emily Smith, VP of Disney Online Mom and Family Portfolio.

The Disney Online Mom and Disney Family portfolio already includes sites such as Kaboose.com, FamilyFun.com and BabyZone.com.

Original article here.

1 comment:

Aubrey Blass said...

I love Teri Hatcher! She would make a great spokes person for housewives and moms. She can easily relate to their lives.