Nike Releases Add that Incorporates Recent Tiger Scandal

As the Masters gets under way in Augusta, GA, Tiger Woods has finally started speaking out after months of silence and mystery. The only problem is that he isn't answering anything we don't already know. Woods has managed to avoid or divert any questions concerning his personal life. Many critics have been skeptical of his reclusive approach to his car accident and the infidelity surrounding his marriage. I think he played it perfectly.

Nike, one of Woods biggest sponsors, has released a commercial that pulls at emotions and shows Woods as merely a human being capable of mistakes but also capable of learning from them. This is huge for Nike. They could have easily stayed silent and let the media storm pass but they chose a completely different path, one that was full of risks. Nike chose to approach the problem head on. Obviously someone at Nike has huge balls. The commercial is very straight-forward showing only a live shot of Woods with his deceased father speaking in the background asking Woods what he learned from this recent experience. It is an emotion driven commercial and possibly a joint effort by Woods and Nike to enhance Woods' "I'm only human" side.

Many people seem to be over the Woods story and desperately want to just see him play golf. However, media coverage of his every move is all over television and web.