After being accused that their seasoned beef filling did not have enough beef to billed as such, Taco Bell has stayed defensive. Taco Bell has launched a $3 million television ad campaign in response to the allegations.
Taco Bell has been 100 percent dedicated to stand strong against the lawsuit by fighting back with full page ad's in national newspapers last month, launching a social media campaign that included urging Twitter users to voice their support and offering Facebook fans a free crunchy taco for their loyalty.
Taco Bell decided to go with the TV campaigns after studies revealed it only reached out to half the population. Since Taco Bell claims their seasoned beef is 88 percent beef and 12 percent "special seasonings" they are offered the Crunchwrap Supreme for 88 cents as opposed to the original price of $2.39. Taco Bell is launching this campaign as they enter U.S. District Court in California to respond to the allegations.
http://www.huffingtonpost.com/2011/02/28/taco-bell-tv-ad-beef-lawsuit_n_829117.html
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2 comments:
I don't think I want to know what is in Taco Bell's "special seasonings."
I think it is very funny that Taco Bell is now offering the Crunchwrap Supreme for 88 cents because it offers 88% real beef. Personally, that is not a selling point for me. If it was 100 cents (or $1.00) for 100% real beef, then that would be a different story.
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