On March 16 Adidas launched its largest marketing campaign in brand history called “All Adidas.” The global campaign, for the first time, includes multiple Adidas sub-brands. Adidas is targeting all ‘games’ and looking for passionate faces in the athletic, musical, artistic and other fields of performance.
The campaign is running TV spots with extended online editions, and using Facebook and YouTube to include fans. Adidas has asked people to submit their best game face photo for a chance to be in a commercial.
I really like that Adidas is including activities outside of sports.
1 comment:
I really like that Adidas is starting this campaign. It will include everyone and not just athletic people.
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