THQ, developer and publisher of interactive entertainment software, has become the target of many angry Twitter and Facebook posts. Today, in San Fransico, Ca. THQ held a mock civil rights rally in promotion of its first-person shooter video game, Homefront.
At the rally, 10,000 red balloons were released while witnesses from the bay watched and immediately reacted with disapproving social media posts. In response to their complaints, THQ and GameStop have replied with the following statements:
THQ statement: "The balloons released at the Homefront rally event today were made from a 100% organic product and are 100% biodegradable. The balloons have no history of causing any environmental pollution on land or in water. Although we're confident that there will be no harm to the environment, we've retained a clean up crew to remove any potential lingering debris. This was a THQ sponsored promotion and GameStop had no involvement, whatsoever."
GameStop statement: “We understand the concerns consumers have regarding the impact balloons can have on the environment. However, the balloon drop stunt in San Francisco was created by THQ, the publisher of Homefront, and GameStop had no prior knowledge of it. THQ has since informed us that they released soy-based, biodegradable balloons. UPDATE: Comments and queries should be directed to THQ media relations at 818-871-5125.”
Although the rally didn't receive the attention THQ expected, I don't believe this stunt will negatively impact the games sales. It may even increase public awareness of Homefront.
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