Six Flags, like several other companies, is struggling financially. The SEC told Six Flags to find a way to restructure their debt in order to stay afloat. So, what did they decide to do? Six Flags started a hair salon called Rollercoaster Cuts. It's their hope that the salon will successfully target a specific audience, children, which will in turn help the rollercoasters running at the theme park.
The hair cutting experience is supposed to be a well balanced mix of fun as well as marketing for the theme park. There are eight custom built coaster cars at the hair styling stations, each one is named after a roller coaster and equipped with a flat screen television that shows videos of Six Flags' rides. There are also music stations and video games to distract children while they get their haircut.
I think Six Flags' plan to move into the beauty industry is innovative and will hopefully pay off. The only problem might be that not enough parents will take their children to Six Flags every time they need a haircut considering the haircut prices range from $19.99 up to $45. Afterall, we are in a recession and people are trying to save money anywhere they can. However, Six Flags now has discounted park tickets for salon customers in order to alleviate this financial crunch. Only time will tell how successful Six Flags' Rollercoaster Cuts will be, but let's hope for the sake of all our childhood memories that it works.
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3 comments:
I don't see how this is really going to help them in the recession. People aren't wanting to get 20 dollar haircuts anymore, they are going to cost cutters and wal-mart to get their hair done. The price of admission to a theme park is enough already, even with the discount it doesn't seem like enough people are going to get a roller coaster haircut" to turn things around. When people think of Six Flags they think of roller coasters, not salons; they should focus on building more rides and catering to their main customers...anyone who has played roller coaster tycoon knows that.
I think Six Flags is showing a good effort at trying to expand their services for customers. But honestly who is going to think of going to six flags when they need a haircut? It may be cute for little kids but for parents to have to pay to get into the park AND for a haircut, there is no advantage. They should have thought of something that is more align with the Six Flags experience, like some kind of new amusement. Something to make waiting in line less boring would also be nice.
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