It appears that President Obama was not the only person spreading the message of the value of education to students across the nation this week.
The Bill and Melinda Gates Foundation is partnering with Viacom Inc's television networks to launch "Get Schooled", a five-year awareness campaign targeted at students, especially those at risk of not graduating.
Viacom Inc's television network (which includes MTV, Nickelodeon, Comedy Central, VH1, BET, CMT and Spike TV) launched the initiative by broadcasting a 30-minute documentary simultaneously across all networks. The documentary highlighted the importance of education in your career path and featured pop artist Kelly Clarkson, basketball star LeBron James and President Barack Obama.
There is a reason Bill Gates is a billionaire. The day before Steve Jobs reappears, healthy, and with announcements of advancements in Apple's greatest selling products, Bill Gates is able to sponsor and spread a message across an entire media conglomerate. Good for kids at home watching MTV and good for Bill Gates.
View article from Associated Press
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