Sara Lee hired actresses to play mothers in the confessional videos. Examples include a mother producing a video for her husband on how to take care of the house and kids while she is on a business trip.
Even though the videos are somewhat humorous and entertaining, I think Sara Lee should have created the Facebook page to allow real moms to post their actual "Mama Saga" web confessionals.
Overall though, I think the campaign is a great idea to bring awareness to the Sara Lee Fresh Ideas brand. It is a fun way for moms to connect and interact while receiving product feedback and increased awareness.
1 comment:
It seems like everyone is jumping on the bandwagon and taking advantage of the social media craze these days.
Although it sounds like Sara Lee has a great idea, I think they could utilize social media more by allowing for more interaction with consumers. I think one great way to do this would be to have a contest or something (i.e. having real life moms post their own "Mom Sagas" and giving some sort of a prize to the mom with the best one).
If I've learned anything lately, it's that nothing pulls in more people than offering a chance to get something free!
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