Pandora Media is launcing a pair of video advertising campaigns - a first for the audio-centric company!
Pandora kicked off a campaign for NBA (which is promoting their new nurse themed drama, Mercy) and Electronic Arts (which is promoting The Beatles: Rock Band game.) Both campaigns leverage several new ad offerings such as 30-second spots, useer-initiated exrtended video trailers and branded radio stations by Pandora.
When it comes to NBC's Mercy effort, the campaign will include videos and banners on Pandora's iPhone application (one of the most popular appilications crated for that device).
On the other hand, the Electronic Arts campaign will offer Pandora users access to a 30-second demo of the Beatles game until October 11.
The push into video is progressive for Pandora due to that face that the site provides mostly an audio experience for its users. Now not only can users spend time on Pandora.com listing to radio stations online or via their iPhone without spending much time looking at their computer or phone screens, but the stations can also provide a variety of options for Pandora.com users!
Welcome to the marketing world, Pandora. It's about time!
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3 comments:
I love Pandora and can't stop listening!
I too am in love with this thing called Pandora.
Think about what happens if Pandora goes to a heavier marketing platform. More advertisements=less fun. They will lose their listeners if they keep expanding their advertisements.
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