In the past, things were done in a very particular manner. Deadlines were set and those in charge of discovering or creating news adhered to them. It was also a process that required that those who submitted the news were verified, credible sources.
With all the new media that is in place, those two basic rules have been thrown out the window. Some argue that sites such as Twitter and Facebook have too much potential for abuse, and do not provide sufficient credibility to take what is communicated as real news. However, Danny Shea of the Huffington Post was recently interviewed at a Publicity Club Of New York luncheon, and reaffirmed the idea that news published on these sites is definitely something that reporters look to in forming ideas for a story.
With respect to time, the world of deadlines is now obsolete, and has been replaced with a 24-hour revolving door where ideas, not people, come and go. Stories can be put out there at any time, and require that they be chased at all times. In the morning checking Twitter, at lunch seeing what comes in on Facebook, and then deciding which story to move on. While sometimes PR practitioners do break stories after the initial release, they are still looked to as a very-real source for legitimate information.
Find the mini story(Talking New Media Reporting at Publicity Club Of New York Luncheon) and video interview@
http://www.mediabistro.com/prnewser/
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