More and more athletes are using social media to connect with their fans. This trend is making the job of a sports public relations practitioner much easier. Fans who follow their favorite players on either Facebook or Twitter feel that they have a special connection with them and will in turn spend money on tickets and merchandise.
The article gives four pieces of advice for how PR professionals should use, and help athletes use, social media sites: Determine what you want to accomplish, listen and engage, listen and interact and provide social media training.
The article was very interesting, but it made me realize that sports PR professionals might not be needed in the future, and if they are, to what extent would they be.
http://www.prnewsonline.com/prinsiders/Sports-and-Social-Media-How-to-Engage-Fans-Off-the-Field_13216.html
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