Lancome now has a new iPhone app where fans can test out its latest make-up collection.
The iPhone application is called Declaring Indigo, which is the name of Lancome’s new Fall/Winter make-up collection. It is currently available in English and Chinese.
Users can test the makeup live by using a touchpad to create different looks with the products. The app has all the original colors so that customers can try differnt combinations from the collection. Then the custom creations can be sent to them via email.
Users can test the makeup live by using a touchpad to create different looks with the products. The app has all the original colors so that customers can try differnt combinations from the collection. Then the custom creations can be sent to them via email.
They are promoting the new app through the company’s Web site and sending out weekly emails to customers that are on their mailing list.
Lancome has also started The Make-Up Blog (http://www.blog-make-up.com/), where customers can dialogue about their products and give tips and reviews on using the make-up.
Lancome has also started The Make-Up Blog (http://www.blog-make-up.com/), where customers can dialogue about their products and give tips and reviews on using the make-up.
I think it is great that Lancome is giving their customers a way to interact with the products and other customers. The app will also help consumers to see how the colors can work together and create a whole look. I think it will really help Lancome with its sales on the new make-up line.
3 comments:
Lancome usually targets older women, but I think this app will pull in some younger customers.
WOW, there really is an app for everything now. I don't think I would use a make-up app since I can't exactly put it on my face, but maybe it'll be appealing to others.
It would be nice if Lancome let the user put the virtual make-up on virtual faces with skin tones that resemble their own. If they already allow this on the app, I think virtual make-up is a great way to allow people to mix and match colors to see what looks best suit them. If they do not feature pigmentation specification, they should do so immediately! That nude or pale pink lip color paired with a dramatic merlot eyeshadow, very hot for fall, may not look good on everyone!
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